Denmark, in my eyes, the land of “ok” customer service and overpaid employees have a lot to learn from how customer service should be handled –  the “Mc Donald’s smiley employees”, which is a reflection of one of the company’s core values (great customer service) does indeed pay off. But Trustpilot ratings can still help us decide what shops don’t deserve our business and which do.

The portal is available for the American, British, Romanian, Danish, Russian and German markets. It has also a resouceful tool, called Trustpilot Guard, which a person can download and then be able to see the “rating” of the shops shown on the search engine results.