As their own description says, Trustpilot is a consumer watch dog portal. On the website, consumers can write reviews of stores and give them a grade from 1 to 5 – and there is nothing the store can do about bad reviews – they are there to stay! Stores that don’t shape up end up with a poor customer service reputation and can even be found on search engines – Good news for the ones who takes us – the customers – seriously and errr not so good news for the ones who don’t!
Denmark, in my eyes, the land of “ok” customer service and overpaid employees have a lot to learn from how customer service should be handled – the “Mc Donald’s smiley employees”, which is a reflection of one of the company’s core values (great customer service) does indeed pay off. But Trustpilot ratings can still help us decide what shops don’t deserve our business and which do.
The portal is available for the American, British, Romanian, Danish, Russian and German markets. It has also a resouceful tool, called Trustpilot Guard, which a person can download and then be able to see the “rating” of the shops shown on the search engine results.
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